20 Years of Diesel Technic Iberia Celebrating Excellence

The inception of Diesel Technic Iberia in 2005 marked the beginning of a remarkable journey in the automotive spare parts sector in Spain. From humble beginnings with a small team and a modest warehouse, the company has evolved into a pivotal hub for supporting distributors across the Iberian Peninsula. As we celebrate 20 years of operation, it's an opportune moment to reflect on the milestones, challenges, and ongoing commitment to innovation that have defined this journey.

In the words of Martin Ratón, the General Manager of Diesel Technic Iberia, “The early years were characterized by a pioneering spirit and a strong belief that we could build something significant in Spain and Portugal.” This vision has been realized through strategic decisions and a focus on customer service.

the beginnings of diesel technic iberia

Starting in 2005, Diesel Technic Iberia had just three employees and a 350 m² warehouse located in San Fernando de Henares. This strategic location, close to Madrid's Barajas Airport and major highways such as the A-2 and M-50, provided the perfect foundation for future expansion.

One of the early milestones was participating in the Motortec Madrid in 2007, the foremost trade fair for the automotive sector in Spain and Portugal. This event not only established Diesel Technic’s presence in the market but also set the stage for ongoing participation in industry exhibitions.

strategic expansion and consolidation

The relentless growth of demand for high-quality spare parts led to a significant strategic move in 2018: relocating to a state-of-the-art logistics park in Torrejón de Ardoz. This facility now houses about 30,000 spare parts, which is part of a comprehensive catalog featuring over 45,000 items.

This transition exemplifies Diesel Technic Iberia's commitment to efficiency and market presence. Notably, all warehouse relocations were executed without service interruptions, even during crises such as severe flooding, the COVID-19 pandemic, and the disruptive snowfall from Storm Filomena.

the role of digitalization in growth

Since 2018, Diesel Technic Iberia has cemented its position as the leading supplier of alternative spare parts for commercial vehicles in Spain. Central to this success is the Partner Portal, a vital tool for thousands of professionals that enables them to identify spare parts using the VIN number.

• Real-time inventory access
• Streamlined order processes
• Enhanced customer support

This digital platform has become indispensable in a rapidly evolving industry, allowing for more efficient operations and improved service delivery.

adapting to a changing industry landscape

According to Martin Ratón, "Diesel Technic Iberia has successfully adapted to the profound changes in the commercial vehicle spare parts market over the past two decades." These changes are driven by several factors:

• Digitalization and technology integration
• New legal requirements such as Euro emissions standards
• The shift towards electric and hybrid vehicles

The customer base has also evolved, with fleet operators becoming more professional and demanding. There’s been a noticeable increase in maintenance contracts and the entry of large international groups into the market.

With logistics evolving to accommodate express deliveries within 24 hours and online traceability becoming the norm, both distributors and workshops are compelled to reduce inventories and work directly with suppliers. This necessitates a robust logistics framework and increases the demand for technical training and digital diagnostic tools.

future outlook: enhancing client relationships

Behind this impressive growth is a dedicated team of 27 professionals focused on customer service. Looking ahead, Diesel Technic aims to open new logistics centers to be closer to distribution partners, thereby reducing reliance on transport companies. This strategic move is part of a broader goal to enhance service quality and responsiveness.

As Diesel Technic Iberia continues to grow, the emphasis on customer proximity will remain central to its operations, ensuring that the company meets the evolving needs of its clients effectively.

For a deeper insight into Diesel Technic Iberia and its evolution, you can watch this informative video:

the impact of customer service and training

Diesel Technic Iberia places immense importance on customer service and technical training. As the industry faces a shortage of qualified personnel, the demand for training programs has surged. The company is committed to equipping its partners and customers with the necessary skills to navigate the complexities of modern vehicle maintenance.

• Workshops on technical skills
• Online training modules
• Hands-on experience with diagnostic tools

This focus on education not only benefits Diesel Technic’s partners but also contributes to raising overall industry standards.

contribution to sustainability

In addition to its business growth, Diesel Technic Iberia is also committed to sustainability initiatives. The company recognizes the importance of reducing its environmental footprint and is actively exploring eco-friendly practices, including:

• Reducing packaging waste
• Implementing energy-efficient warehouse operations
• Promoting alternative energy solutions for vehicles

By aligning its business strategy with sustainable practices, Diesel Technic is not only preparing for future regulatory changes but also responding to growing consumer demand for environmentally responsible products.

As Diesel Technic Iberia celebrates its 20th anniversary, it stands as a testament to resilience, innovation, and an unwavering commitment to customer satisfaction in the ever-evolving landscape of the automotive industry.

If you want to know other articles similar to 20 Years of Diesel Technic Iberia Celebrating Excellence you can visit the category BLOG.