Michelin's Support for Euro 7 Regulation

In an era where environmental concerns are at the forefront of global discussions, the transportation sector has been under increasing scrutiny for its contribution to pollution. The introduction of the Euro 7 regulation marks a significant step towards mitigating these issues, particularly regarding tire wear emissions. Michelin's unwavering support for this regulation illustrates the company's commitment to sustainability and innovation.

Michelin's strong endorsement of Euro 7 regulation

Michelin has firmly backed the Euro 7 regulation, which sets unprecedented limits on particle emissions resulting from tire wear in Europe. Adopted in April 2024, this regulation is poised to create a transformative impact on environmental protection in the road transport industry. By prioritizing a transition to sustainable mobility, the European Union aims to significantly reduce particle emissions, thereby safeguarding the environment more effectively.

As a leading tire manufacturer, Michelin recognizes that the success of the Euro 7 regulation hinges not just on its enactment but on its effective implementation. The regulation not only aims to curb pollution but also seeks to reward manufacturers that adhere to high standards of innovation and environmental responsibility.

Testing methods: A pivotal aspect of the regulation

To ensure that the Euro 7 regulation achieves its intended goals, a rigorous and realistic testing methodology is essential for identifying the least polluting tires. The reliability of the measurement process is crucial, and currently, two different approaches are being debated by authorities.

• On-road testing: This first method focuses on real-world conditions. Emissions are measured in grams per kilometer per ton of load, providing reliable and representative results. Developed over six years, this method has been adopted by the ADAC, a reputable association known for its rigor.
• Laboratory testing (Drump method): This alternative is still in development and criticized for being partially defined and lacking transparency. Concerns have been raised about its susceptibility to manipulation, leading to potential inaccuracies in reflecting real emissions.

Challenges and discrepancies in testing methods

The discrepancies between these testing methods could lead to significant risks. For instance, a tire could pass the laboratory test yet fail the on-road evaluation. Studies suggest that in 28% of cases, such differences are critical. This inconsistency poses a serious fairness issue in the evaluation process.

Choosing the laboratory method carries considerable economic risks for innovative industries and environmental consequences if it undermines the Euro 7 objectives. The potential for increased pollution due to ineffective control measures is a severe concern that could hinder progress towards sustainable transport.

Michelin's commitment to innovation

Michelin's dedication to reducing particle emissions has been evident for over 20 years. Since 2005, the company has invested heavily in research and development, focusing on understanding tire abrasion. Continuous optimization of material science and design has led to a notable 5% reduction in emissions between 2015 and 2020, successfully preventing the release of 100,000 tons of particles into the environment.

Independent testing has verified these results, solidifying Michelin's reputation as a leader in sustainable tire production.

Performance verification and future readiness

The performance of Michelin tires consistently reflects their low wear characteristics. A study conducted by ADAC in 2025 evaluated 160 tire models, revealing that Michelin tires emitted 26% less in emissions compared to competitors. This exceptional performance aligns with findings from a 2022 study, showcasing Michelin's preparedness for the Euro 7 implementation.

Furthermore, all new Michelin products will be ready for the 2028 deadline, with plans to adapt their entire automotive range by 2030. Sustainability has been woven into every stage of their product development process.

A crucial decision for Europe and the environment

The choice of testing methodology represents a critical juncture for Europe. Florent Menegaux, president of Michelin, emphasized the importance of this decision, stating, “As Europe becomes increasingly aware of the need to support its industry without compromising environmental ambitions, the choices regarding the Euro 7 tire testing methods illustrate the options at hand: either support innovation and rigor for the benefit of the environment or accept compromises that undermine the standard and penalize responsible stakeholders.”

This statement reinforces the urgency of making informed decisions that not only comply with regulations but also promote genuine advancements in sustainability.

As the world moves towards a greener future, the tire industry stands at the forefront of this transition. Michelin's proactive stance in supporting the Euro 7 regulation exemplifies how industry leaders can contribute to meaningful change, setting a benchmark for others to follow.

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