Dongfeng enters Argentine market with full range of commercial vehicles

The arrival of Dongfeng, a leading Chinese manufacturer of heavy transportation, marks a significant milestone in the Argentine market. Through its partnership with Magma Automotive, a division of the Magna Group, Dongfeng is set to offer an extensive range of vehicles designed specifically for logistics and passenger transport. This entry is not just another expansion; it represents a strategic move into a vital market in Latin America.

With over 50 years of experience, the Magna Group has established itself as a major player in the automotive industry. By incorporating Dongfeng into its portfolio—already home to renowned brands like Hyundai, BMW, and Kawasaki—Magma strengthens its foothold in the region. This development follows successful entries into other Latin American markets, including Mexico and Colombia, showcasing a clear trajectory of growth and regional influence.

Agustín Lama, Executive Director of the Magna Group, emphasized the strategic importance of Argentina in their expansion plans: “We view Argentina as a key market in the region, and our entry here is part of a sustained growth project.” He further noted, “Our offering includes not only competitive units but also a specialized distribution network and top-notch after-sales services.”

The partnership leverages Dongfeng's extensive production capabilities and cutting-edge technology to deliver tailored solutions that meet local market demands. Federico Bangerter, General Manager of Magna for the Southern Cone, reiterated, “Our goal is to create an efficient mobility ecosystem, and this introduction solidifies our commitment to the commercial transport sector in the area.”

A comprehensive portfolio of vehicles

The initial lineup from Dongfeng includes over 14 different variants of trucks, buses, and vans, catering to a range of transportation needs. This diverse offering is aimed at both large transport companies and small entrepreneurs, featuring modular configurations that prioritize versatility, performance, and operational efficiency. The vehicles are designed with different payload capacities to suit various logistical requirements.

• Lightweight vehicles: Starting with 2-ton capacity units.
• Heavy-duty models: Capable of carrying up to 18 tons.
• Vans: For both cargo and passenger transport.

Introducing the Captain W series for urban logistics

Among Dongfeng's standout offerings is the Captain W series, designed specifically for the ultralight segment. These vehicles are optimized for last-mile delivery, featuring compact designs that enhance energy efficiency and reduce operational costs—making them ideal for urban environments.

The Captain W 310, for instance, is available in both single and double cab configurations, equipped with a Wuling 1.3L engine delivering 90 horsepower and 118 Nm of torque. The payload capacities are as follows:

• Single cab: 1,100 kg
• Double cab: 1,000 kg

Both variants come with modern amenities such as climate control, power windows, a multimedia system with touchscreen, rearview camera, and fog lights, along with an optional roof deflector for improved aerodynamics.

Enhanced performance with the Captain W 412

The Captain W 412 takes performance a notch higher, featuring a Wuling 1.6L engine that produces 122 horsepower and 161 Nm of torque. This model offers payload capacities of:

• Single cab: 2,045 kg
• Double cab: 1,940 kg

Continuing the trend of comfort and functionality, this model includes seating options for 2 or 5 passengers and advanced features such as a multimedia display and electric headlight adjustment.

The Captain C series: Industrial strength

For more demanding applications, the Captain C series provides robust solutions for light transport. Models 615 and 815 are powered by a Nissan ZD30 engine, providing:

• 615: 148 horsepower / 370 Nm torque
• 815: 6-8 tons payload capacity

For heavier duties, the Captain C 1016 and 1217 models incorporate Cummins ISF engines delivering 154 and 168 horsepower, respectively. They achieve payloads of up to 12 tons, featuring 8-speed transmissions and comprehensive tech such as a 10” multimedia display, reverse camera, cruise control, and Bluetooth connectivity.

Captain D series: Designed for high performance

Dongfeng also introduces the Captain D series, specifically engineered for high-performance industrial tasks. The Captain D 1830 is equipped with a Cummins ISD 6.7L engine that delivers an impressive 300 horsepower and 1,100 Nm of torque. This model offers:

• Payload capacity: 13,800 kg
• Length: 6.2 meters for the cargo area
• Advanced features: ABS, ESC, and a digital display

Designed to handle rigorous demands, this model is fitted with a 9-speed Eaton transmission and a rear air suspension system, ensuring both performance and comfort.

Multifunctional vans for varied needs

The Dongfeng range is further expanded with multifunctional vans. The VAN 312 and 312L Cargo models offer:

• 5.6-6.5 m³ cargo volume
• 1,030 kg payload capacity
• Equipped with a Dongan 1.6L engine producing 120 horsepower

Additionally, the U-VAN 414 Cargo provides a larger capacity of 11.7 m³ and a payload of 1,800 kg, utilizing a 2.3L Renault diesel engine that generates 136 horsepower. For passenger transport, the line includes the VAN 312L Bus, accommodating 10 passengers, and the U-VAN 414 Bus, which seats 14, both equipped with comprehensive safety features.

Pricing structure for Dongfeng vehicles

The pricing for Dongfeng's extensive range of vehicles is structured to be competitive while providing value through quality and service. Specific pricing details will be made available through authorized dealers, ensuring transparency and accessibility for potential buyers.

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