Palibex lanza dos nuevas obras de arte en movimiento

In a world where art often finds its home behind closed doors, a remarkable initiative is taking creativity to the streets. The fusion of art and transportation not only captivates the imagination but also challenges our perspectives on both mediums. This is the essence of Palibex's latest project, where two new trucks become moving canvases, celebrating the intersection of contemporary art and urban life.

Index

The rolling art of Palibex: transforming trucks into urban canvases with PHotoESPAÑA
Art that travels and speaks across highways
A culturally rich project with extensive mileage
Key facts about the Truck Art Project
Future stops for art on wheels

The rolling art of Palibex: transforming trucks into urban canvases with PHotoESPAÑA

Palibex, a prominent logistics company, unveils two newly transformed trucks that serve as mobile art exhibits. This innovative endeavor is part of the Truck Art Project, which is commemorating its tenth anniversary by showcasing contemporary art on the roads of Spain.

In collaboration with the renowned PHotoESPAÑA festival, Palibex has commissioned photographers Jesús Madriñán and Luciana Demichelis to create stunning artworks that reflect the post-pandemic youth experience. These vehicles, now adorned with thought-provoking visuals, will commence their journey through the streets of Madrid and Barcelona this week, bringing art directly to the public.

Art that travels and speaks across highways

During the presentation event held at Palibex's headquarters in Madrid, CEO Jaime Colsa emphasized the unique impact of this initiative, stating: “For nearly ten years, our trucks have transported contemporary art to towns and cities where traditional exhibitions would never reach. It’s culture in motion, quite literally.” This sentiment highlights the project’s commitment to democratizing access to art.

María Santoyo, the director of PHotoESPAÑA, echoed this sentiment, aligning the artworks with the festival's theme, “After all”: “These pieces encapsulate the resilience and identity dilemmas of a generation navigating uncertainties.”

Contrasting yet complementary artistic visions

The artworks by both artists present a dialogue that bridges distinct aesthetic approaches:

Luciana Demichelis (Argentina) employs vibrant colors to depict the quest for belonging within urban environments.
Jesús Madriñán (Galicia) utilizes analog black-and-white photography to document youth rituals in rural settings.

A culturally rich project with extensive mileage

With the addition of these two trucks, the Truck Art Project now boasts a remarkable total of 40 art-adorned trucks, six of which are in collaboration with PHotoESPAÑA. Already in 2024, acclaimed artists like Bubi Canal and Tanit Plana have contributed their works to this rolling gallery, showcasing art across regions such as Cantabria, Zaragoza, and Valladolid.

As Madriñán explained, “The technical challenge is immense. Working on a 13-meter canvas that withstands rain, wind, and temperature fluctuations requires a complete rethinking of every detail.” This statement underscores the innovative spirit and dedication behind the project.

Key facts about the Truck Art Project

Established in 2016: One of the pioneering initiatives globally that merges art with heavy transport.
Monumental scale: Each artwork measures approximately 12×3 meters.
Estimated impact: The trucks collectively travel around 100,000 km annually, presenting art to millions of incidental viewers.

Future stops for art on wheels

Looking ahead, Palibex plans to expand its collaboration further, with initiatives set for 2026 that will involve interventions on electric vehicles. Meanwhile, PHotoESPAÑA is exploring opportunities to showcase this project at international festivals. “Art should not be confined to museums,” concluded Demichelis. “These trucks bring it back into public spaces, where it can provoke, question, and connect.”

As this project continues to evolve, it serves as a powerful reminder of the role art plays in society and its ability to transcend traditional boundaries, inviting all to experience creativity in their everyday lives.

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