NACFE Launches First Run on Less Messy Middle Fleet Profiles

The transition towards sustainable energy sources in the freight industry is gaining momentum, and the North American Council for Freight Efficiency (NACFE) is at the forefront of this initiative. With the launch of the "Run on Less – Messy Middle" program, NACFE aims to showcase various fleet operations utilizing alternative powertrains. This effort not only highlights the technological advancements in the trucking sector but also underscores the importance of reducing emissions and increasing efficiency in freight transportation.
The “Messy Middle” refers to the challenging yet crucial phase in the transition from traditional diesel engines to cleaner alternatives. This initiative provides a platform for fleets to share their experiences and the effectiveness of different powertrain technologies. The series of fleet profiles released by NACFE offers valuable insights into how various companies are navigating this transition.
Overview of the Fleet Profiles
NACFE has begun releasing a series of thirteen fleet profiles as part of its "Run on Less" initiative, focusing specifically on operations that are experimenting with alternative fuels and technologies. Each profile provides a comprehensive look at how different fleets are incorporating sustainable practices into their daily operations. Here are some notable examples:
- Wegmans – Operating in Rochester, N.Y., this fleet utilizes a Peterbilt 567 day cab powered by a Cummins X15N natural gas engine, showcasing a commitment to reducing carbon emissions.
- Pilot Travel Centers – Their operation in Rialto, Calif., features a Hyundai XCIENT hydrogen fuel cell day cab, highlighting the potential of hydrogen as a clean fuel source.
- Saia – Based in Stockton, Calif., this fleet employs a Tesla Semi day cab powered by battery electric technology, representing the growing trend towards full electrification.
- 4Gen – Also in Rialto, this fleet operates a Volvo VNR day cab electric tractor, emphasizing the shift towards electric solutions in medium-duty trucks.
- Nevoya – In Colton, Calif., they utilize a Freightliner eCascadia day cab electric tractor, indicating the increasing availability of electric options in the market.
- UPS – Operating in Salt Lake City, Utah, this fleet uses a Kenworth T680 day cab with a Cummins X15N natural gas engine, demonstrating a multi-faceted approach to emissions reduction.
- Albert Transport – Located in Laredo, Texas, they operate a 2022 Freightliner Cascadia sleeper powered by a Detroit DD 15 diesel engine, illustrating the continued use of traditional fuels while exploring alternatives.
- JoyRide Logistics – Based in Phoenix, Ariz., this fleet has adopted a Windrose sleeper electric tractor, showcasing advancements in electric truck technology.
Each fleet profile is accompanied by NACFE’s visit videos, driver introductions, and details regarding fueling or charging specifics, providing a comprehensive view of the operations.
Upcoming Fleet Profiles and Schedule
As part of the ongoing series, NACFE will continue releasing fleet profiles throughout August and into September. The upcoming scheduled profiles include:
- Frito-Lay – Based in Topeka, Kan., using a Volvo VNL sleeper with an Optimus Technologies B99 biodiesel system – scheduled for August 22.
- Schneider – Operating in Phoenix, Ariz., with an International LT powered by a Cummins S13 engine using renewable diesel – scheduled for August 25.
- Kleysen Group Ltd. – Located in Edmonton, Alberta, operates a Kenworth T880 sleeper using a Cummins X15N natural gas engine – scheduled for August 27.
- Mesilla Valley Transportation – In El Paso, Texas, using an International LT sleeper featuring a Cummins X15 diesel engine – scheduled for August 29.
- Penske Logistics – Based in Lancaster, Texas, operating a Hyundai XCIENT hydrogen fuel cell day cab – scheduled for September 2.
These profiles not only showcase the diverse range of technologies being utilized by fleets but also reflect the real-world decisions that are shaping the future of freight logistics.
Insights from Industry Leaders
Industry experts are recognizing the significance of these fleet profiles in illustrating the innovative paths that companies are taking to enhance sustainability. Thomas Mueller, general manager of Commercial Road Transport at Shell, stated, “These fleet profiles illustrate the real-world decisions and innovations shaping the future of freight.” This sentiment underscores the importance of sharing knowledge and experiences within the industry to promote sustainability.
Event Highlights and Participation
The "Run on Less – Messy Middle" event is scheduled to take place from September 8 to 26. During this period, trucks powered by various powertrains, including diesel, renewable diesel, biodiesel, renewable natural gas, battery electric, and hydrogen fuel cells, will be tracked. This comprehensive approach aims to provide insights into the performance and efficiency of different technologies under real-world conditions.
The event is supported by prominent sponsors including Cummins and Shell, alongside partners like Geotab, who contribute data analytics to enhance the program’s effectiveness. Mike Roeth, NACFE’s executive director, mentioned, “The Run is a large undertaking, and we are still seeking sponsors to ensure its success.” This call for sponsorship highlights the collaborative effort required to drive change in the freight industry.
To further engage with the content, viewers can explore various profiles and their corresponding videos showcasing the fleets in action. One such informative video is a profile on UPS, demonstrating their innovative use of natural gas power.
As the freight industry continues to evolve, initiatives like NACFE's "Run on Less" program play a critical role in driving awareness and adoption of sustainable technologies. By sharing knowledge and showcasing real-world applications, the industry can collectively move towards a more sustainable future while addressing the pressing challenges of emissions and efficiency in freight transportation.




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