Automotores Mega abre nueva sede Mercedes-Benz Trucks y Buses Paraná

In a significant move to enhance its presence in Argentina, Mercedes-Benz Trucks and Buses has inaugurated a new official dealership in Paraná, Entre Ríos. This establishment, known as Automotores Mega, is strategically located along National Route 168 and spans an impressive 32,000 square meters, designed to provide comprehensive and high-quality services to customers in the region's heavy vehicle sector.

Overview of the New Facility

The new dealership boasts a covered area of 4,200 square meters, constructed to meet the stringent standards set by the German brand. This facility includes:

• A modern showroom displaying the complete range of Mercedes-Benz trucks.
• Administrative offices for seamless operations.
• A well-stocked spare parts depot.
• An expansive workshop with eight service bays for simultaneous vehicle repairs.

Its strategic location at the northern access to the city ensures efficient circulation and operation for large trucks and buses, significantly expanding the dealership's service capacity.

Strategic Goals and Vision

Fernando Rivero, the Director of Network Development for Sales and After-Sales, emphasized the importance of this opening in the company’s broader strategy: “This opening is a further step in our strategy to consolidate a modern and robust network that provides support at every stage of our customers' business.” He highlighted that Automotores Mega has been designed to reflect Mercedes-Benz Trucks and Buses' standards and to support transport operators in their growth with top-notch solutions.

Comprehensive Services Offered

At Automotores Mega, customers will find:

• The full range of Mercedes-Benz trucks for sale.
• Quality maintenance services.
• Original spare parts to ensure vehicle longevity.
• REMAN services for remanufactured parts.
• Flexible financing options tailored to meet diverse customer needs.

Moreover, the continuous training of personnel is a core focus to guarantee that every customer interaction is handled with efficiency and professionalism. Guido Casaro, the Manager of Strategy and Network Development, reiterated: “With this inauguration, we reaffirm our vision for the future: a network prepared to meet the challenges of transportation.”

Commitment to Sustainability

The new project aligns with the global principles of ESG (Environmental, Social, and Governance) that Mercedes-Benz advocates. Implemented solutions include:

• Water collection and reuse systems.
• Solar panel installations for energy efficiency.
• A facility design focused on resource conservation and operational comfort.

This commitment to sustainability not only reflects modern corporate values but also aims to create a positive impact on the environment and local community.

Importance of Customer Experience

Héctor Fratoni, president of Automotores Mega, expressed pride in the new facility, stating: “We designed this new headquarters to enhance our customers' experience and provide them with comprehensive and quality service.” He noted that inaugurating this space in Paraná marks a significant milestone in their history and in the longstanding relationship built with local transport operators.

Future Insights and Expectations

The establishment of this dealership signals Mercedes-Benz's commitment to strengthening its footprint in Argentina's automotive market. The company’s investment in infrastructure and personnel development is a testament to its understanding of the critical role that transport plays in the economy.

As the demand for reliable and efficient transport solutions continues to grow, Automotores Mega is poised to be at the forefront, ready to provide exceptional service and support to its customers. This new dealership not only enhances the brand's accessibility but also serves as a hub for innovation in customer service and vehicle maintenance.

For those interested in learning more about the launch, a related video can be found below:

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