Iveco opens new Fiorasi service point in Río Gallegos, Patagonia

In a significant move to enhance its presence in the southern reaches of Argentina, the Italian automotive brand Iveco has inaugurated a new service point in Río Gallegos, Santa Cruz. This step, facilitated through its partnership with the dealer Fiorasi, underscores the company's commitment to expanding its national footprint and improving the level of service for transporters in the region.

Strategic Location and Facilities of the New Service Point

The newly established service center is strategically located along the National Route 3, at the entrance to the circumvalation, making it highly accessible for transport operators. Covering an impressive area of 6,000 m², the facility is designed to meet the needs of a busy transportation hub.

Inside, the center boasts:

• A modern workshop equipped with three service bays.
• A dedicated sales area for customers looking to purchase vehicles or accessories.
• Administrative offices that enhance operational efficiency.
• A parts counter that ensures quick access to essential components.
• A permanent stockroom, facilitating rapid availability of spare parts.

This comprehensive setup is aimed at providing seamless service and reducing downtime for customers, an essential factor in the logistics-heavy transportation industry.

Commitment to Customer Proximity and Quality Service

Ricardo Cardozo, Country Manager of Iveco Group in Argentina, expressed pride in expanding their dealership network, particularly in strategic locations like Río Gallegos. He emphasized that this opening not only strengthens partnerships with commercial allies but also demonstrates a commitment to being closer to customers with high-quality solutions and ongoing support.

This sentiment is echoed by Joaquín Nervi, a senior executive at Fiorasi. He highlighted the importance of being situated in a region with significant mining and energy activities, which demand reliable and efficient technical support. He stated:

“We are very pleased and have high expectations. This area has a strong mining and oil activity, where proximity to the customer is crucial for providing effective technical support.”

The Economic Context of the Region

The opening of this new service point is particularly timely given the growth of key sectors in the regional economy. The mining and energy industries are currently experiencing significant expansion, which in turn increases the demand for reliable transport services.

As transport operators navigate the challenges posed by the diverse geography of Patagonia, including extreme weather conditions and logistical hurdles, having a local support center becomes indispensable. Cardozo noted:

“Many drivers travel long distances on National Route 3 to reach Río Gallegos. Having a nearby service point is essential in this geography, where climate conditions and logistics present unique challenges.”

Expanding the Network: A Milestone for Iveco

With the inauguration of this facility, Iveco has now achieved a significant milestone, reaching a total of 50 service and support points across Argentina. This accomplishment not only consolidates their position as having the most extensive network in the sector but also reflects their strategy of continuous growth and customer service enhancement.

Cardozo expressed gratitude towards Fiorasi for their investment and long-term vision in establishing this new service center. He affirmed that:

“This new space is prepared to offer integral service, both for local clients and those passing through the region. We are convinced that teamwork and closeness to the transporter are key to continuing to grow and lead the market.”

Future Implications for Transport Operators

The establishment of the new service point is expected to have several positive implications for transport operators in the region:

1. Increased Accessibility: Operators will benefit from reduced travel times to access services and parts.
2. Enhanced Support: Immediate technical assistance will be crucial for minimizing vehicle downtime.
3. Boost to Local Economy: The new facility will likely create jobs and support local businesses.
4. Improved Service Quality: A dedicated team at the service point will ensure higher standards of customer care.

Conclusion: A New Era for Iveco in Patagonia

The opening of the new Iveco service point in Río Gallegos represents a pivotal development in the company's strategy to deepen its roots in the Patagonian region. With a focus on customer service, strategic location, and comprehensive facilities, this initiative is set to foster stronger relationships with transport operators and contribute positively to the regional economy.

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