Tony Hawk to Lead 2025 VIPAR IMPACT Conference

The upcoming 2025 IMPACT™ Conference promises to be a groundbreaking event, especially with the announcement of skateboard legend Tony Hawk as the keynote speaker. The conference, organized by the VIPAR Heavy Duty Family of Companies, is set to take place from October 19 to 24 in sunny Orlando, Florida. Attendees can look forward to an inspiring week filled with insights, networking, and opportunities to engage with industry leaders.
A Unique Journey of a Skateboarding Icon
Tony Hawk, recognized as a pivotal figure in making skateboarding a global phenomenon, will share his personal journey in the keynote titled: “How Did I Get Here? The Ascent of an Unlikely CEO.” This presentation is expected to captivate audiences as he reflects on the challenges and triumphs that have shaped his career.
Hawk's story is not just about skateboarding; it's about resilience and authenticity. He will delve into the principles of effective leadership, emphasizing the importance of perseverance and staying true to one's values in both personal and professional realms. His unique perspective resonates with individuals from all walks of life, making his message universally applicable.
Transforming from Skateboard Legend to Global Entrepreneur
At over 50 years old, Tony Hawk continues to engage with younger generations, showcasing his authenticity and adaptability. His journey from the skate ramp to the boardroom is a testament to his ability to connect with various audiences.
Some key highlights of Hawk's entrepreneurial success include:
- Birdhouse Skateboards: Founded in 1992, this company has become synonymous with quality skateboarding products.
- Video Game Franchise: The Tony Hawk’s Pro Skater series has sold over $1 billion worldwide, solidifying its status as the best-selling action sports video game series in history.
- The Skatepark Project: Formerly known as the Tony Hawk Foundation, this initiative has allocated over $13 million to develop skateparks, benefiting millions of visitors annually.
These accomplishments illustrate Hawk's commitment to not only elevating skateboarding culture but also giving back to the community. His foundation supports the development of skateparks that provide safe spaces for youth, fostering creativity and athleticism.
The Importance of Authenticity in Leadership
Hawk's entrepreneurial journey began rather humbly, with him selling merchandise out of the trunk of his car. Yet, he remained steadfast in his commitment to authenticity, an approach that has been a cornerstone of his success.
This focus on genuine engagement has allowed him to build a global brand while also prioritizing community involvement. For aspiring leaders, Hawk's story offers invaluable lessons, including:
- Stay True to Your Values: Authenticity breeds trust and loyalty.
- Embrace Challenges: Perseverance in the face of adversity is crucial for growth.
- Give Back: Contributing to your community can reinforce your brand and values.
Jeff Paul, vice president of marketing at VIPAR Heavy Duty, emphasizes how Hawk's journey mirrors that of many distributors in attendance. His experiences serve as a powerful reminder that success is achievable through hard work and determination.
What to Expect at the IMPACT Conference
The IMPACT Conference is more than just a keynote address; it encompasses a full week of engagement with the heavy duty aftermarket industry. This event attracts top distributors, suppliers, and industry leaders, making it a prime opportunity for networking and learning.
Key features of the conference include:
- Keynote Address: Tony Hawk’s inspiring talk will set the tone for the event.
- Business Updates: Stay informed about the latest trends and developments in the industry.
- Educational Sessions: A variety of sessions designed to enhance knowledge and skills.
- Interactive Panels: Engage with experts and peers on critical industry topics.
- Networking Opportunities: Connect with over 1,500 distributors and suppliers through one-on-one meetings.
For those interested in a deeper dive into some of the conference topics, consider watching this insightful video that discusses key industry insights:
Overall, the IMPACT Conference promises to be an enriching experience, blending the worlds of skateboarding, entrepreneurship, and industry leadership. With Tony Hawk at the helm, attendees are sure to leave inspired to carve their own path toward success.




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